The maison

Rolex

Founded
1905
Home
Geneva
Signature
Submariner, Datejust, GMT-Master II, Day-Date
In collection
4 watches

Rolex was founded in London in 1905 and has been based in Geneva for the better part of a century. Its name was built on practical engineering — the waterproof Oyster case, the self-winding Perpetual rotor — rather than complication, and that emphasis still defines the watches.

For pre-owned buyers, the appeal is consistency. The Submariner, Datejust, GMT-Master II, and Day-Date have been made in quantity for decades, so parts, service knowledge, and reference points are easy to come by. A well-kept example is a known quantity, and that is precisely the point.

Common questions

How often does a Rolex need servicing?

As typical guidance, a mechanical Rolex that runs well and keeps time can go years between services; there is no fixed date at which a healthy watch must come off the wrist. The real signals are behaviour: losing time, a short power reserve, a rough crown. Every watch we sell ships with watchmaker's notes stating whether service looks likely soon.

How do I know a pre-owned Rolex is genuine?

Serial and reference engravings are one check, but forgeries have improved, so the movement is the real test. Every Rolex we list is opened and inspected by our watchmakers — case, movement, dial, bracelet — and cross-checked against any paperwork present. Our authentication process is documented on the site; if a watch does not pass the bench, it is not listed.

What should I look for when buying a pre-owned Rolex?

Condition honesty beats completeness. Look for crisp case edges and even bracelet wear rather than a heavy polish that rounds everything off, and read the watchmaker's notes for timekeeping and service outlook. Box and papers are welcome but secondary — the watch itself is the asset. Our condition grades and per-listing photography exist to make that judgement easy.

4 products